No one wants to hear about your product.

They really don't. Not up front, anyway.

What they want to hear about is their problems, their company, their profession, their perspective, what they think is funny, or righteous, or smart - ANYTHING but your product until they believe that you undestand any or all of the previous things. Ah, but if you can do THAT, you might earn enough of thier attention to quickly explain what it is you do for them and how you do it.

And that's why all the wonderful product demos and explainers do little good until you produce content that talks about the problem.