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The Critical Marketing Position That Almost No One Staffs

I’m sure we all know just how important customer testimonials are, but let me quickly enumerate exactly why: Driving Buying Behavior When humans make critical decisions, we seek the advice of our peers – preferably those who have made or been faced with the same choices. This is true when... Read more →

"Your side of the boat is leaking!" - Surviving Life at Sea with Sales

In the 20+ years I've been running marketing departments, the relationship we had with sales varied widely. Sometimes it was great (usually when everyone was busting revenue), other times, not so much. In talking to a number of my colleagues, my sense of it is that Sales’ opinion of marketing... Read more →

Echoes of The Plague

This is actual copy written for an actual company who actually used it: "XXXX solutions deliver actionable information and productivity improvements that can benefit a wide range of organizations, yielding tangible ROI from your software investment." There was a time, believe it or not, when this type of information-free ad... Read more →