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Bruce LaFetra

I've lived this life. In one instance taking over from Sales and building it into a real customer reference program. The "One Caveat" is absolutely true. Proof point: we once got a glowing reference call from a customer whose own system was actually down at the time. Customers got recognition, but no bribes.


Love it.

It took me a couple of years and several knots on my head to finally understand that there was NO WAY sales was ever going to provide this.


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