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Lessons from The Bass-O-Matic

I’m sure many of you remember the now legendary skit from the first season of Saturday Night Live which featured Dan Akroyd as a TV pitchman promoting the “Bass-O-Matic ‘76”, a blender for liquefying your favorite catch. It was modeled, of course, on the classic TV sales pitch that can... Read more →

Hiring Effective Marketers – One Key Criteria

Making a hire is always exciting; the process may be lengthy, and sometime arduous, but bringing on a new team member usually brings with it the expectation of growth and potential. On the other hand, when that new hire doesn’t work out, the result is usually dread and disappointment. I... Read more →

I'm Baaaaack...

Howdy, kids, Ken Chow here. I took some time off primarily because in the three years since I founded my agency I hadn't taken a day or weekend off. Apparently, the wear was beginning to show. One of the things I decided to step away from was my blog and... Read more →