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War Story Wednesday Podcast - "We need a blog!"

Our first in a series of "War Stories" in which we tell tales of virtue and woe from the world of corporate marketing. Today, we try to figure out what the CEO really knows...and what he really wants. Read more →

Justify your life...

If you're universally praised by everyone on your company, if sales in drowning in qualified leads, if finance keeps asking if you need more money, THIS POST ISN'T FOR YOU. If, however, you live on this planet, I'd like you to think about exactly how you create, budget for, and... Read more →

5 Key Factors That Make Video Marketing Work

The agency I founded does quite a bit of video work. At any given time, about 25% of our workload is writing, producing and promoting video content. Video marketing is a very hot trend, and for good reason: it engages prospects in a (hopefully) quick, clear, and entertaining way. But... Read more →

The Job of Marketing Monthly Podcast - Lead Gen Overview

In our inaugural weekly podcast, we talk with Holger Schulze, VP of Marketing at fintech SaaS provider Diamond Mind about the big picture and best practices in lead generation. You can find out more about Holger at: https://www.linkedin.com/in/productmarketingexpert Read more →